In an attempt to look good in front of advertisers, Snapchat is touting its ability to hypnotize its fervent teen base into consuming content. According to a report from Business Insider, citing a source familiar with the matter, Snapchat is now saying that its users spend between 25-30 minutes in the app per day. This is quite a feat, considering Snapchat’s young audience: the company estimates it reaches 41 percent of all Americans between the ages of 18-34 — those dang millennials. Additionally, it’s eager to sell Snapchat as an interactive experience rather than just a passive audience viewing content…

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