Archive For The “UX Design” Category

How To Integrate Motion Design In The UX Workflow

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How To Integrate Motion Design In The UX Workflow

   As UX professionals, we play a key role in raising the bar for customer experiences. A simple attention to detail is often what signals to the customer that we’re thinking about them. In the digital space, we focus on user interactions within applications devices and processes. With the ever-increasing computing power of desktops, browser…

Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

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Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

   Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort to keep our…

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

   What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and…

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